A refresh on the lifestyle blog format
brand, content, strategy
from the ground up
The In and On Project is an online lifestyle, health and beautiful hub for real and honest opinions. We helped them formulate the concept into something tangible, alongside all the branding and content.
The logo was designed to be simple and unassuming, as the concept itself was to highlight the many brands they would be working with.
To get them going, we staged their first set of images to share with their audience, using diverse backdrops, but simple still life style so the products were reframed within the In and On brand persona.