A refresh on the lifestyle blog format


brand, content, strategy

Brand building
from the ground up

The In and On Project is an online lifestyle, health and beautiful hub for real and honest opinions. We helped them formulate the concept into something tangible, alongside all the branding and content.

The logo was designed to be simple and unassuming, as the concept itself was to highlight the many brands they would be working with.

Studio imagery
and styling

To get them going, we staged their first set of images to share with their audience, using diverse backdrops, but simple still life style so the products were reframed within the In and On brand persona.

Lauren Collins - Founder

Margaux really met my requirements for In and On. She was able to materialise my vision into a seamless design and I had so much fun throughout the process.